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“Nottingham Gateway Hotel is sQuids in as it introduces a new contactless card loyalty scheme”
19 April 2010
Nottingham Gateway Hotel has become the first hotel in the UK to introduce a loyalty scheme using sQuid’s innovative contactless smartcard solution, with the launch of their new ‘We Love to Reward You’ loyalty programme.
sQuid, the ePayments provider, has been trialing smartcard based loyalty schemes for the last year, enabling all businesses, whether large or small, to offer loyalty rewards to their customers.
With hotels, shops and restaurants across the UK increasingly seeking innovative new ways to enhance customer loyalty, sQuid offers a breakthrough in multi-purse smartcard loyalty and payment services, enabling even smaller stores to compete in the competitive market amongst bigger chains. The Nottingham Gateway ‘We Love To Reward You’ smartcard offers contactless payments and the promise of very attractive rewards which are redeemable in the hotel’s bar and restaurant.
General Manager Mandy Goldsmith said: “I am convinced the ‘We Love to Reward You’ Loyalty card will dramatically improve the way loyalty can work for our customers, allowing us to immediately reward customers for their custom. Put simply, the card has two purses – one for making payments and one for storing loyalty rewards. Customers will be rewarded with £1 for every £5 spent, which is paid back in to the loyalty purse on their card.”
Bede Feltham, Marketing Director at sQuid, said “Unlike a lot of loyalty initiatives it can take a while before the customer can see any real reward, but with sQuid’s flexible approach to loyalty and payments, customers start to see rewards immediately, especially as Nottingham Gateway Hotel cards are sold for £5 and come with £10 of reward pre-loaded just for signing up.”
Goldsmith added: “Our loyalty scheme will not only appeal to new customers but will also reward frequent customers. Customers are provided with an online account where they can view their transactions; keep track of their loyalty funds and then top up their card online."
