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eMoney News

Loyalty programmes 'effective in recession'
26 Aug 2009

Rewards card service Nectar has seen its loyalty scheme become a commercial success, it has been revealed.

John Sheekey, marketing director at the company, told Brand Republic's Marketing Direct magazine that consumers have been looking for more incentives to buy since the economic downturn.

"During these tougher economic times, we're experiencing more interest from businesses about joining the Nectar scheme and how it could work for them," he added.

Mr Sheekey also suggested that loyalty programmes provide firms with an alternative tool to discounting when times are hard.

His comments come in the same week that Tesco doubled its reward points on its Clubcard to try and encourage more customers to spend money in its stores.

Contactless smart cards offered by eMoney secure payments network sQuidcard can be used for loyalty programmes such as the one it runs on behalf of Coffee Republic.