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eMoney News

Asda launches Christmas loyalty scheme
27 Oct 2010

Supermarket giant Asda has announced the launch of a Christmas loyalty scheme which will reward customers with seasonal offers.

Shoppers participating in the firm's A Big Thank You From Asda programme will receive a booklet of discount vouchers to spend on goods, reports retail-week.com.

Those who spend a minimum of £40 in-store or online will be awarded with vouchers worth £40. The first booklet, redeemable between November 1st and 14th, will offer savings on top-selling lines such as mince pies and steak.

The second book of vouchers can be used between November 15th and 28th and offers a range of reductions on a new range of own-label, branded and seasonal goods.

Clive Black, a analyst at Shore Capital, told the news provider: "At a time of trading up and limited appetite for irrationality on the margin front, the utilisation of loyalty cards, coupons and now voucher books seems to have taken a step up – certainly the Asda initiative is a new addition to the loyalty and promotion fray."