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Bradford Bulls launch loyalty scheme for fans
16 Aug 2011

Fans of Bradford Bulls rugby club could see reductions to ticket prices following the launch of a loyalty reward scheme for game attendees.

According to the Bradford and District Advertiser, devotees to the sport could enjoy terrace ticket prices reduced to £55 if enough people join a membership programme.

Announcing the new initiative, Chief Executive Ryan Duckett revealed a target of 12,000 members after successful ticket sales last year.

However, more than 15,000 fans of the club would have to sign up to the scheme if ticket prices were to dip to the lowest price range of £55.

"Despite what's been a disappointing season, I still think the pledge offer has proved fantastic value and hopefully we can build on that next season," Mr Duckett added.

Earlier this month, Bradford Bulls welcomed the return of Jamie Langley and Ian Sibbit to the squad following injuries that meant they were left out of recent selections.