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Brits Bingo launches loyalty scheme
29 Jul 2011

Businesses looking to develop a loyalty scheme in a bid to ensure regular custom could be interested in a recent announcement from Brits Bingo.

The online games provider has unveiled plans to launch an initiative that provides users with bonus Bingo Points, which can be transferred into a number of items.

As part of the scheme, credits can be swapped for real cash to allow individuals to enjoy a wide range of alternative activities on the website.

The more money a user spends playing Brits Bingo dictates the heights they can achieve over a number of levels, which could see them gaining a host of extra benefits.

In addition, the newly developed initiative allows new visitors to become a Bingo Friends Forever member and receive a £1 bonus to use on the site.

This news comes after telecommunications provider O2 unveiled plans to launch a loyalty scheme, which builds on its current Priority initiative for users.