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Coca-Cola set to re-launch Coke Online loyalty scheme
25 Jan 2011

Coca-Cola is set to revamp its Coke Online loyalty scheme in a bid to attract more customers, according to reports.

Marketing Magazine UK has revealed that the soft drinks giant has hired marketing agency LBi to re-launch the website after visitor numbers dwindled in the latter part of 2010.

Under the new programme, consumers who purchase Coke, Diet Coke and Coke Zero drinks can enter the 12-digit code found on the packaging to collect loyalty points.

These points can then be redeemed for a variety of deals such as two-for-one Blockbuster film rentals and Coke branded goods, or as entry to competitions to claim big ticket prizes.

Coke Zone was originally launched in 2008 and, according to data from comScore, it attracted a total of one million unique visitors at its peak in November 2009.

However, just 232,000 consumers visited the website exactly 12 months later, prompting Coca-Cola to redesign it.