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eMoney News

Garden centre launches new loyalty scheme
20 Apr 2011

Waterways Garden Centre has launched a new loyalty programme for its customers.

The Wrexham-based outlet has introduced a card that customers can apply for which enables them to earn points every time they make a purchase.

These can then be redeemed at a later date and individuals will effectively gain back ten per cent for every pound they spend.

People have already started applying for the cards and it is hoped it will help shoppers to get more for their money at a time when funds could be tight.

The system is fully automated and it thought to be the first of its kind at a garden centre in Wales.

Mr Ian Buxton, chairman at Waterways, said: "We know our customers look for value for money and we appreciate their loyalty."

He added that a card is the perfect way to show people that the centre, which opened in 1979 and started life as a pet shop, values them.