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Harrods' loyalty scheme dubbed a success
14 Aug 2009

Take-up of Harrods' loyalty scheme has been strong during the year-long period to January 31st, the company has revealed.

According to a statement from the famous department store, pre-tax profit was £56.2 million, compared to £55.4 million the year before, Drapers Online reports.

The gross profit margin was also said to be in line with the previous 12-month period.

Part of Harrods' success has been down to the practices it has adopted during tough economic times.

"With the very volatile economy and trading conditions, the group has continued to adopt a cautious approach to managing costs and to conserving liquidity," it stated.

The positive assessment of the loyalty scheme proves the benefit of offering such services.

Elsewhere in the UK, the contactless smart cards offered by sQuidcard can be used for loyalty programmes such as the one they run on behalf of Coffee Republic.