Useful links:
Loyalty News | Loyalty Press Releases | sQuid schemes - Loyalty

eMoney News

HMV loyalty scheme set to assist in new campaign
24 Aug 2011

Businesses considering establishing a loyalty scheme to encourage regular custom could be inspired by a recent announcement from HMV.

The entertainment retailer is set to use its ongoing PureHMV initiative to educate customers about upcoming plans to open new format technology stores, aiming to become the leading specialist on the high street.

According to reports, the struggling brand is set to advertise the new format - where more than 25 per cent of the shop floor will be dedicated to gadgets - in a bid to reverse dwindling sales.

Following trials across six stores earlier this year, the scheme is set to be rolled out through 150 outlets this year and will inform customers of the changes through window displays, TV and press advertisements, as well as social media.

HMV Head of Technology Ewan Pinder said: "Expanding our range of technology products, through which so many of us increasingly consume our entertainment content these days, is actually a very natural fit for us."

PureHMV gives music and film fanatics the chance to receive rare and collectable memorabilia through saving points on their loyalty card.