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Holland & Barratt launches new loyalty scheme
12 Apr 2011

Holland & Barratt has announced the launch of a new loyalty scheme.

Called Rewards for Life, it will be introduced across 40 stores in Yorkshire, Lancashire and the Midlands.

When consumers spend £1 either in store, online or through direct mail, they will receive a total of four points.

These will then be converted into coupons which individuals can spend in one of the health food retailer's 600 UK stores.

It is hoped that the initiative will encourage existing customers to continue making purchases from Holland & Barratt, as well as enticing new shoppers into its outlets.

The brand is the leading supplier of vitamins, minerals and herbal supplements in Britain and has more than 80 years' experience working in the industry.

It is not the only high street chain to be offering such a loyalty programme, as The Perfume Shop and Superdrug are also introducing schemes to encourage customer retention.