Useful links:
Loyalty News | Loyalty Press Releases | sQuid schemes - Loyalty

eMoney News

House of Fraser joins UK hotel operator's loyalty scheme
27 Jan 2011

House of Fraser has become the latest firm to join a British hotel operator's loyalty scheme, it has been revealed.

The UK retailer has joined Macdonald Hotels & Resorts' Club Corporate programme, which offers customers the chance to earn loyalty points for their stay in one of the company's hotels.

Members can then redeem the points at House of Fraser stores, while they can also be used to pay for short breaks, spa treatments and golfing experiences in Macdonald's four or five star hotels.

"With hotel bookers playing a valuable role in the success of Macdonald Hotels, the new corporate loyalty programme has been designed to offer loyal bookers the very best in retail therapy," said Ruaridh Macdonald, sales and marketing director at Macdonald Hotels & Resorts.

"House of Fraser's range of luxury gifts, fashion and home accessories are a perfect match for the scheme and we look forward to welcoming them as our newest partner."

Marks & Spencer is also a partner of the Club Corporate programme.