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eMoney News

Loyalty scheme helps Tesco grow
12 Nov 2009

The benefits of having a loyalty scheme have been made clear by the latest study on the retail sector.

Market research company TNS said Tesco has increased its share of the grocery market for the first time in almost two years - news that comes soon after the firm doubled the points people can accrue when using its Clubcard loyalty programme.

Tesco's market share was said to be 30.7 per cent in the three-month period to November - up 0.1 per cent year-on-year.

Food chains such as Pizza Hut and Subway also run loyalty marketing programmes to encourage customers to make return visits.

Both companies use eMoney network sQuidard to run these schemes, which bring benefits to merchant and customer.

The payment network from sQuid allows cardholders to track their purchases and view an online breakdown of transactional trends.

Retailers using the system will be able to reduce the time they spend 'cashing up' and limit exposure to fraud, cash losses and banking fees