Useful links:
Loyalty News | Loyalty Press Releases | sQuid schemes - Loyalty

eMoney News

Loyalty scheme market set to be worth $100bn by 2015
25 Nov 2010

The global loyalty scheme market is set to grow exponentially over the next five years, according to new research.

International loyalty programme managers Groupe Aeroplan has revealed that the industry is expected to be worth over $100 billion (£63 billion) by 2015.
.
Dave Battiston, managing director of the retail division at Groupe Aeroplan's, claimed one of the biggest challenges facing retailers in the current economic climate is the need to provide value to customers without heavily discounting prices.

He said: "By understanding customer shopping behaviour organisations can individually target promotions to prevent inefficient 'across the board' marketing.

"This in turn increases customer loyalty and ultimately generates significantly better returns on investment for retailers."

Groupe Aeroplan owns 60 per cent of the Air Miles Middle East loyalty programme. Approximately 1.7 million consumers have signed up to the scheme and can benefit from savings in over 2,000 participating outlets in the UAE, Qatar and Bahrain.