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eMoney News

Loyalty scheme usage 'at all-time high'
15 Oct 2009

Participation in card-based loyalty schemes "is at an all-time high", according to senior retail analyst at research group Mintel Richard Caines.

Although this indicates that consumers value the rewards more nowadays, he explained, this phenomenon "does not signify that loyalty schemes have any influence on a customer's loyalty to specific retailers".

His comments came after Mintel conducted research into the shopping habits of Britons over the last year.

It was found that people are more likely to look at multi-buy options and promotions than change the store they regularly shop in.

Indeed, just four per cent of respondents said that they had switched their main grocery store in the last 12 months.

The eMoney network sQuidcard runs a loyalty scheme for Coffee Republic, which allows members of the programme to get discounts at the point of purchase when buying cappuccinos, lattes and the like at the popular coffee shop.