Useful links:
Loyalty News | Loyalty Press Releases | sQuid schemes - Loyalty

eMoney News

Loyalty schemes are 'more popular' during recession
9 Feb 2011

Loyalty schemes have become more popular during the recession, it has been claimed.

Jan-Pieter Lips, managing director of Nectar, the UK's largest loyalty programme, expressed his belief that consumers seek to get more from their spending during the economic downturn.

He told the Telegraph: "We have seen an increase in engagement [during the downturn]. It is a little like found money. Like when you go to your sofa and find a penny or a nickel."

Last week, British Gas announced that it was going to join the Nectar scheme in order to give customers points depending on the amount of services they use from the supplier, such as kitchen appliance cover.

The Nectar card was launched eight years ago by Sir Keith Mills, who also created the Air Miles system, and has attracted 17 million members.

Around 85 per cent of British consumers currently own a loyalty card, according to market research per cent TNS.