Useful links:
Loyalty News | Loyalty Press Releases | sQuid schemes - Loyalty

eMoney News

Loyalty schemes 'can improve businesses'
13 Sep 2011

The introduction of loyalty schemes could play a significant role in the future success of businesses and have a positive impact on profits, it has been suggested.

Rachel Miller, Editor of marketingdonut.co.uk, claimed that companies choosing not to increase regular custom from individuals are missing out on a big trick.

She claimed that the cost of launching a new business significantly outweighs that of retaining existing customers through the introduction of offers and discounts.

In addition, Ms Miller suggested that the considerable benefits - including monitoring consumer behaviour and obtaining information - apply to small and large firms alike.

"The reality is that it has never been easier for consumers to shop around, especially online. Even satisfied customers can be tempted to move their business," she warned.

Last week, Sarah Cross - Managing Director of customer relationship management firm Uber - highlighted the advantages of data and insight provided by the launch of loyalty schemes.