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New loyalty programme launches in UK
16 Jun 2011

An entrepreneur in the north-west has launched a new loyalty scheme, which he hopes to turn into the global business in the near future.

Mark Koch unveiled his new venture, called i-deal Promotions, in Hale, reports the Manchester Evening Post.

i-deal will incorporate various loyalty initiatives for customers, including offering points schemes.

"We are launching with intelligent thinking and innovative ways to help our business partners," said Mr Koch.

Recently, a new loyalty scheme, called Love Local Life, was rolled out in Macclesfield, Cheshire.

The card is available as a downloadable app and users can save up to 20 per cent in some shops in the area.

It has so far proved successful, sparking plans to introduce the card to other towns in Cheshire, including Middlewich at the end of June, followed by other regional locations this year.

The woman behind the concept, Amanda Fazalynia, said the card had provided "much-needed boost" to the economy in Macclesfield.