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eMoney News

New loyalty scheme developed for travel agents in the Middle East
15 Feb 2011

A new loyalty scheme has been developed for staff at travel agents in selected countries across the Middle East.

Travelport, the business services provider to the global travel industry, has launched the Travelport Rewards Middle East programme for agencies which use the industry airline booking programme - Galileo and Worldspan global distribution systems.

Any travel agent in the UAE, Saudi Arabia, Egypt and Bahrain which registers for the scheme can then earn points every time they book a holiday through the system. These points can then be redeemed at any retailer which accepts Visa payments.

Asma Nayeem, Travelport's marketing manager for the Middle East, said: "The result is a programme that can help our travel agency customers boost productivity by empowering their front-line staff,

"It is a very straightforward concept that gives agents the freedom to spend as they chose. The interest level has been high and the number of reservation agents that have already registered to participate in the programme is encouraging."