Useful links:
Loyalty News | Loyalty Press Releases | sQuid schemes - Loyalty

eMoney News

Superdrug loyalty card 'surpasses four million users'
19 Aug 2011

Health and beauty retailer Superdrug's recently launched loyalty scheme has seen great success after just three months in operation, it has been revealed.

According to the Retail Gazette, more than four million Superdrug Beautycards are now in use, allowing shoppers to pick up points for every item they purchase.

The company is set to celebrate the initial success of the initiative with the launch of its first promotional campaign this weekend, where customers will earn £10 worth of points if they spend £30 in store.

'Super Weekend', which will run from today (August 19th) to August 22nd, is expected to see customers enjoy more than £1 million worth of bonus credits for their purchases.

Jeremy Seigal, Chief Executive of the company's parent firm AS Watson Health & Beauty UK, said: "Our customers have embraced the Beautycard and this weekend we wanted to celebrate its success with this, our biggest ever offer.

"The best customer offers are simple, and this follows that rule."

Last month, Superdrug announced the rerelease of its male hairspray and traditional setting lotion products after an influx of requests from customers.