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Toys 'R' Us launches Christmas loyalty scheme in US
18 Jun 2010


A new loyalty scheme has been introduced to American Toys 'R' Us stores which will allow customers to start earning money for Christmas presents.

The Christmas Savers Club card gives parents the chance to start paying into a traditional holiday savings fund. 

Customers can receive a three per cent bonus on deposits if they sign up to the loyalty programme before October 16th. 

Those who save the maximum $2,500 (£1,685) will therefore receive an extra $75 which can be used to buy goods in-store. 

Greg Ahearn, senior vice president for marketing at Toys 'R' Us, claimed the firm's scheme is similar to the programmes offered in the past. 

He said: "We're a relatively old brand, and we've started to use components of nostalgia within our brand, so we've looked at things that people used to do.

"Christmas savers' clubs were one of those things that people used a lot, especially in times when budgets were tight."

Customers can pick up a card at any US store and begin earning money immediately.