Useful links:
Loyalty News | Loyalty Press Releases | sQuid schemes - Loyalty

eMoney News

UK farm food shops launch new loyalty scheme
18 Jan 2011

Six of the largest farm food stores in the UK have teamed up to a launch a new nationwide loyalty scheme.

The retailers have developed the Ice rewards programme which allows customers to purchase products online, in-store or via phone to gain special rewards and discounts.

Among the firms set to embrace the scheme are Somerset-based Farrington Farm Shop and Over Farm Market, near Gloucester.

Paul Castle, chief operating officer of Farrington's, one of the UK's largest farm shops, claimed that it is the first time small farm shops have developed a scheme together.

He said: "[The Ice programme] could have a massive effect on consumers as they will now be rewarded on a national level; none of us could ever do this alone.

"We know there is a huge public appetite for farm fresh food, and by coming together in the Ice loyalty programme we can begin to persuade significant numbers of consumers to buy their food direct from their local farm shop."