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eMoney News

UK jeweller launches new loyalty scheme
17 Jan 2011

A UK jeweller has launched a new loyalty scheme which offers customers the chance to earn a free custom piece of jewellery, it has been revealed.

Cove Jewellery has developed the Platinum Loyalty Card which enables shoppers to earn points every time they recommend the firm to a friend, reports Professional Jeweller.

Once the customer's friend has spent over £500 in-store, Cove Jewellery will award cardholders with 10 points.

Members are then entitled to a piece of jewellery in either 9ct gold or palladium worth £500 once they accrue 50 points.

Marc Johnson, Cove's founder and goldsmith, told the news provider: "We have a number of loyal customers who love jewellery.

"For them, it's not how much something costs but how beautiful it is. I suggested the scheme to some customers before Christmas and their feedback was really positive."

The scheme is set to run until December 24th and could be extended into 2012.