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Worcester News Loyalty Card boosts bingo numbers
5 Jul 2011

A reward scheme that offers new players at the Majestic Bingo Club a £3 voucher to enjoy a few rounds has apparently proved successful at driving custom for the business.

The Worcester News Loyalty Card initiative has helped boost the client base, with owner Roger Cooper saying as soon as it was launched, "numbers were up a lot".

Existing members who bring new people to join the club also receive a £3 voucher.

"The discount voucher can be used on the games, snacks and any drinks as we’ve got a fully licensed bar and refreshments," Mr Cooper went on to say.

The card is only available to people who receive the Worcester News via delivery six days a week, with club membership free to those over 18 years old.

According to a recent Analysys Mason and Buongiorno study, 73 per cent of Britons are signed up to non-mobile loyalty schemes.